WHERE IMAGINATION AND SCIENCE MEET.

Much of business, as in life, is a journey. A path to follow. With goals to accomplish. Copper Lane is built to help businesses set the path they need to follow – and to make sure customers can find it.

For Businesses

Utilizing content marketing best practices, Copper Lane is your partner in driving revenue for your business. Whether you are just investing in marketing, or are looking to revamp your current marketing strategy, we are ready to help.

  • BRAND DEVELOPMENT

    • Mission statement development
    • Tagline creation
    • USP (unique sales proposition) development
    • Logo creation

  • CONTENT MARKETING

    • Strategic marketing plan creation
    • Content development
    • Social media consultation, deployment
    • Email marketing consultation, deployment

For Publishers

With nearly 20 years experience in the B2B publishing industry, Copper Lane works with publishers across multiple disciplines: brand strategy, product development, advertising sales enablement, audience development and lead generation.

  • BRAND STRATEGY

    • Brand Strategy development
    • Mission, USP, tagline creation
    • Logo development
    • Product launches

  • SALES ENABLEMENT

    • Campaign development
    • Media kits
    • RFPs
    • Sales collateral
    • Email marketing

  • AUDIENCE DEVELOPMENT

    • Audit analysis
    • Personnel and resource analysis
    • Expense analysis
    • Source evaluation
    • Outsource consultation

  • LEAD GENERATION

    • Email marketing best practices
    • Marketing automation
    • Process consultation

For Executives

For executives in the midst of their career, personal brand styling is as important as ever. Copper Lane will evaluate your current personal brand perception and create a plan to enhance your personal brand portfolio.

  • PERSONAL BRAND PERCEPTION

    • Evaluation
    • Goal setting
    • Personal brand statement

  • BRAND PORTFOLIO

    • Website creation
    • Social media plan
    • Marketing plan

Want to find out more? Contact us.